Hey there, hairstyling babes! So, you've just graduated from cosmetology school and are ready to start your exciting journey as a hairstylist. We love to see it! But hold up, because while you may have mastered those killer haircuts and beautiful balayage techniques, building a solid clientele takes time and effort. Don't fret; KOVI has some insider tips to help you fill those salon chairs with clientele that will help you build a sustainable hair career!
1. Perfect Your Craft:
Before becoming a client magnet, you must be damn good at what you do. Keep practicing and refining your skills. Attend workshops, watch tutorials, and experiment with different styles and techniques. The better you are, the more people will rave about your work. If you want to perfect your hair extension skills and start charging premium prices per client, we have just the thing. Kristin Grip, owner of KOVI hair and inventor of the beaded weft in 2005, is launching online classes online in 2024. Click here to sign up for her waitlist to know when it drops!
2. Build an Impressive Portfolio:
Your portfolio is your visual resume. Snap high-quality pictures of your best work and create a stunning portfolio. Post these photos on your social media, website, and any other platforms where potential clients might discover you, such as Pinterest! A picture is worth a thousand words, after all. Not sure how to take the best pictures? KOVI hair you covered with our blog: How to photograph hair like a pro.
3. Social Media Savvy:
In today's digital age, social media is your best friend. Create an Instagram and Facebook account dedicated to your hairstyling adventures. Post consistently and engage with your followers. Use popular hashtags, collaborate with local influencers, and follow our social media guide for hairstylists for more tips on growing your online presence!
4. Network like a Natural:
Get out there and network like a pro! Attend local beauty industry events, join online hairstylist forums, and connect with other professionals in the field. You never know when someone might refer a client your way. Network in your community by attending local business events in your area.
5. Offer Special Promotions:
As a newcomer, offering promotions is a fantastic way to attract clients. You could offer discounted first-time services or package deals for regular clients. People love a good deal, giving them a reason to try you out. Don't go too low; it's essential to price according to your skill and your desired income.
6. Ask for Referrals:
Don't hesitate to ask your existing clients to refer friends and family. Word-of-mouth recommendations are gold in the beauty industry. You could set up a referral program with incentives for clients who bring in new business. Some of your best clients could be just a phone call away if you check your contact list!
7. Online Presence:
In addition to social media, having a professional website can make a world of difference. It gives you credibility and makes it easier for potential clients to find you. Include your portfolio, contact information, and a booking system.
8. Outstanding Customer Service:
Remember, it's not just about the haircut; it's about the experience. Treat every client like royalty. Listen to their needs, offer expert advice, and make them feel comfortable and valued. Happy clients are repeat clients. Want to kill it when it comes to customer services? Check out our blog on How to Create a 5-Star Salon Experience with Customer Service.
9. Patience is Key:
Building a loyal clientele takes time, so keep going even if it doesn't happen overnight. Stay positive, keep honing your craft, and be persistent. Rome wasn't built in a day, and neither is a thriving hairstyling career.
In the world of hairstyling, building a clientele is like cultivating a beautiful garden. It takes time, effort, and a lot of TLC. But with the right strategies, a dash of creativity, and a lot of passion, you'll fill those salon chairs faster than you can imagine. So, keep hustling, keep smiling, and let your hairstyling journey begin! 💇♀️✨